Europe’s hemp-derived CBD market is currently the second-largest CBD market after the U.S. About one in six (16%) Europeans surveyed reported having used CBD or CBD products. However, among those consumers having tried a CBD product, nearly three-fifths (58%) reported having done so in the previous six months. While use rates are currently low, given the recency of many first-time users and the rapid increases in consumer awareness, it is reasonable to expect the number of consumers trying CBD products to keep increasing.