Emami has acquired a 30% stake in a pet-care startup, Cannis Lupus Services India, as the pet-care segment is seeing a huge expansion. With a hike disposable income and the psychological and physical benefits of having a pet, an increasing number of people are getting house pets, especially dogs.Thisprompted Emami to invest in Cannis Lupus Services India, an Ayurvedic brand for pets. The brand uses different plants and herbs to make medicines for pets.

According to Emami Vice Chairman and MD Harsha V Agarwal, alot of people are now focusing on shifting at natural methods to heal their pet children through Ayurvedic remedies. Thus, Emami and Cannis Lupus collaboration will prove to be a good deal.

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