The Covid-induced lockdown led consumers and beauty enthusiasts to seek out in personal care, skincare and beauty products online. In light of this, the new-age beauty brands witnessed an 80 to 90 percent year-on-year development in business. For brands like Myglamm, Juicy Chemistry, Vedix and Mamaearth, over 80 percent of the revenue is generated from their websites making them a favourite of the investors. Myglamm raised Rs 175 crore in Series C funding led by Amazon, Wipro Consumer and Ascent Capital whereas Juicy Chemistry raised $6.5 million from Verlinvest and IncNut.