Davines Group recently partnered the World Happiness Report on the occasion of International Day Of Happiness on March 20, 2021. It highlighted the impact of Covid-19 and how countries across the world responded with a specific focal point being wellbeing and happiness. Davines as a brand has always been vocal and active when it comes to discussions about collective wellbeing and happiness of their stakeholdersโ€™ and participates and interacts about the role of happiness on an individual and collective level. Davide Bollati, Davines Group chair stated that they perceive happiness as eudaimonia โ€“ the ancient Greek word that refers to human flourishing and prosperity.