Cheryl’s Cosmeceuticals have introduced heightened standards of professional skincare for the ‘new normal’ environment. Safety and hygiene practices have been formed to ensure the clients and the technicians’ safety. The brand has introduced Zero Touch Facials which ensure that the therapist doesn’t touch the client’s skin. Also, to minimize contact, it’s recommended that clients’ go through a Virtual Skin Diagnosis session via phone with the beautician prior to visiting the salon. Vaijayanti Bhalchandra, Co-Founder YLG Salons said, “We have worked with Cheryl’s Cosmeceuticals to adapt to the new normal with new introductions such as the Zero Touch Facial. It has been a few weeks since we have reopened, and are increasingly seeing clients come in for clean-ups and exfoliation facials.”