Venturing deeper into the metaverse, Charlotte Tilbury opens its first 3D virtual store to venture deeper into the metaverse. The virtual store wouldDesigned to provide a beauty gaming experience and for during the holiday season, it provides the users with the advantage of creating their own Avatars by choosing their desired skin tone, hair and body types. Users can also select makeup and skincare from the holiday collection to try and replicate the looks created on Kate Moss, Jourdan Dunn, Twiggy and Lily James for the brand’s Holiday 2022 campaign. The virtual store also comes with a ‘Shop with Friends’ option and for the experienced users, an option of NFTs is also made available. The NFT will provide the user with access to exclusive beauty experiences and products. POAP Studio is the tech industry expert that helped the brand to create Web 3.0 and NFT experiences. Tilbury too has transformed herself into a Tinkerbell-style character in the 3D world. The brand had entered the metaverse earlier this year by partnering with the e-commerce platform Obsess.