Beauty Garage Professional has consistently been at the forefront of innovation in hair care. It is the first haircare brand to highlight the advantage of using 18-Methyl Eicosanoic Acid (18-MEA) in its newest Shea Therapy range. The product lineup uses 18-MEA to improve hair health.
The introduction of Shea Collagen Therapy marks a significant advancement in their commitment to hair health. This approach not only highlights the critical role of 18-MEA in hair care but also sets a new standard for treatments aimed at restoring and maintaining hair vitality. A notable demonstration of 18-MEA’s importance can be observed through the water droplet test. Hair with adequate 18-MEA levels will repel water, allowing droplets to roll off. While hair deficient in 18-MEA will absorb the water, indicating a loss of the hair’s protective barrier.
MEA is present in the hair cuticle with layers of Epicuticle, Exocuticle, and Endocuticle along with the Cell Membrane Complex (CMC). It is cushioned with various proteins, liquids, and carbon chains and 18-MEA is the most important one. Thus, it is essential to maintain the hair’s hydrophobicity and health, but environmental factors and chemical treatments reduce these levels, making it dry and brittle.
Shea butter moisturises the hair and also retains 18-MEA. The new range increases 18-MEA and works from the fiber surface to the inner cortical layer of the strand. It penetrates deep, reaching the CMC and also rebalances the 18-MEA levels. This innovative range includes Shea Retention Therapy, which improves 18-MEA and also the hair’s natural protective barrier. The Shea Curl Therapy targets curly hair, keeping them hydrated and defined. The Shea 18-MEA Collagen uses collagen and 18-MEA to enhance hair resilience and elasticity.
Mahesh Ravaria, Founder and CEO of Beauty Garage Professional said, “Shea butter, known for its moisturizing properties, plays a key role in retaining 18-MEA in the hair. This innovative therapy not only replenishes 18-MEA but also works from the fiber surface to the inner cortical layer of the hair, ensuring comprehensive care. Unlike standard spa treatments that focus merely on the outer hair layer, Shea Collagen Therapy penetrates deeply, reaching the CMC and effectively restoring 18-MEA levels”.
