The COVID lockdown pushes the Indian beauty industry to go digital with experts sharing their knowledge and expertise with their fans and peers on social media.
While the worldwide COVID 19 lockdown has cloistered people indoors, Indian make-up artistes, hairstylists, skincare experts, nail techs have found ways to share their knowledge and expertise with their fans and peers via social media. Communicating through live videos, webinars and tutorials, they share their journey to success. Beauty brands too have taken innovative steps to engage with their followers, besides collaborating with their artists to conduct conducting live educational sessions for salon techs across the world, making the quarantine worthwhile.
