Avon’s campaign challenges beauty perceptions

Avon, the popular beauty brand, intends to celebrate women by changing beauty perceptions with the campaign for its latest fragrance ‘Herstory’. As part of its continuing work with charity Changing Faces, the advertisement features five inspiring women with visible differences supporting the charity’s #PledgetoBeSeen movement, a noble initiative to encourage brands to represent people with visible differences. Stephen Rendu, Marketing Director – Avon, said, “ We are very proud to be working with Changing Faces and their ambassadors to launch ‘Herstory’ and inspire women with visible differences to feel included and empowered.”

Image Credit: www.cosmeticsbusiness.com