To mark Earth Day 2025, Aveda, in collaboration with the Shikhar Dhawan Foundation, launched a meaningful initiative combining environmental and animal welfare efforts. The event took place at Friendicoes SECA, a shelter for rescued animals located in Village Gopalpur, Gurugram, India. In line with Aveda’s core values of sustainability, compassion, and cruelty-free beauty, the team planted 100 native trees and provided nutritious meals for the shelter animals throughout the day.
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Friendicoes SECA serves as a sanctuary for abandoned, injured, and rescued animals such as cows, dogs, cats, and more. Entirely reliant on donations, the shelter is committed to the care, rehabilitation, and protection of animals in need. Aveda’s support not only contributed to improving the habitat’s green cover but also helped ensure the well-being of the animals by meeting their dietary needs.
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Speaking about the initiative, Aankith Aroraa, Founder & CEO of Streamline Beauty India Private Limited, said, “For Aveda, Earth Day is not just a symbolic occasion—it’s a reaffirmation of our purpose. We believe that caring for the planet includes every living being we share it with. Partnering with Friendicoes SECA aligns deeply with our cruelty-free, vegan values and our larger mission to create beauty that’s responsible, compassionate, and conscious.”
Aveda, a global pioneer in vegan, plant-powered hair care, continues to lead the way with eco-conscious packaging, responsible sourcing, and a cruelty-free ethos. The brand’s collaboration with the Shikhar Dhawan Foundation reflects its dedication to community-driven, purpose-led action.
