The white paper called ‘It’s a Wellness World: The Global Shift Shaking Up Our Business’ committed to wellness is published by Global hotel operator, Accor. The white paper is an insight into the company’s strategy for providing wellness offerings to hotel guests in all areas. Emlyn Brown, Accor’s global VP of wellbeing, luxury and premium brands, said: “Accor is making wellbeing a company-wide imperative looking at things such as how much the company invests in wellness, how we integrate ‘feeling better’ into the entire customer journey so our guests can stick to their healthy habits while they’re away from home, and how we provide spaces for them to discover new ones.
