According to a analysis, Huda Beauty is the most touted celebrity-owned brand across all categories. With 5.4 million searches, 49.7 million Instagram followers, and 29,821,932 hashtags, Huda Kattan’s beauty label amassed a score of 86.6, making it the ‘most hyped’ celebrity brand for 2022. Over the last 12 months, the financial online comparison company analysed over 182 million Google searches and 105 million social media posts to rank the top brands based on search traffic and social conversation. The label beat Yeezy, Kylie Cosmetics and Jeffree Star Cosmetics.