Habuild, a Nagpur based startup, did a free 21-day yoga camp between 6-26th January to help people build healthy habits. More than 70 lakh people from across 90 countries signed up for this event. They believe that it takes 21 days to build any habit so starting with a 21-day ritual of yoga and other practices is to help people become more aware of yoga and other practices as a tool for wellness.
Offering the program for free, Habuild ensured that people from all walks of life could be a part of this venture. To make it more accessible for people, they started a WhatsApp group with live yoga sessions where participants joined daily and later shared progress videos on social media.
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Habuild also started the year with a #HarGharYoga campaign to expand its reach to a wider audience and make people come together to practice the ancient Ayurvedic practice.
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According to Saurabh Bothra, Co-founderand certified Yoga Instructor at Habuild, the program has expanded by leaps and bounds and has been successful in attaining its goal of taking yoga to every household and making it a permanent part of their lives. It is heartwarming to see that many people have not only joined up for the 21-day challenge but are continuing the practice.
