Good hair days are upon us as UK’s leading high-end professional hair styling brand, ghd (good hair day) made its much-anticipated debut in India, partnering exclusively with Nykaa. From October 25th to 27th, ghd took center stage at Nykaaland 2.0. Beauty enthusiasts experienced first-hand the brand’s innovative and award-winning styling tools through immersive demos, masterclasses, and more. ghd is known for seamlessly blending cutting-edge technology with sleek, user-friendly designs. Their tools deliver professional-quality results without extreme heat damage, making them ideal for both stylists and everyday users.
ghd x Nykaa
This collaboration brings together two beauty powerhouses. Nykaa’s commitment to providing access to the finest global brands aligns perfectly with ghd’s dedication to exceptional quality and innovation.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “Today marks an exciting chapter for Nykaa as we proudly introduce ghd, one of the most sought-after hair styling brands, to India. At Nykaa, our mission is to democratize beauty, ensuring that everyone has access to the finest global brands right at their doorstep. ghd’s innovative and premium styling tools perfectly align with our vision of delivering exceptional quality and cutting-edge technology. We can’t wait for beauty enthusiasts to experience how these tools can transform their everyday styling, empowering them to achieve stunning salon-worthy looks.”
Ross Leibbrandt, APAC Regional MD of GHD, said, “2024 is such a monumental year for ghd as we celebrate the introduction of the brand to Indian consumers in partnership with Nykaa, India’s leading beauty and fashion destination. We know that the Indian consumer is looking for brands that have trusted and advanced product technology and functionality. I am confident that they are going to be impressed with ghd, and that we can become the number one preferred hair styling tool brand in India. ghd is on a mission to become the go-to company for hair styling globally, by launching products in flourishing sub categories and striving to be the first-to-market with new and unexpected technology. Together with Nykaa Beauty, we will spare no effort in transforming lives with the power of ‘Good Hair Days.”
Popular ghd Products Available Now at Nykaa
ghd Chronos: This revolutionary styler features HDmotion-responsive™ technology for unparalleled heat control and 3x faster styling.
ghd Duet Style: This 2-in-1 hot air styler dries and styles hair simultaneously with no damage, thanks to its Air-fusion™ technology.
ghd Helios: This lightweight professional hairdryer delivers powerful airflow and ultimate styling control for faster drying and smoother results.
ghd curve® Collection: Featuring ultra-zone™ technology, these curlers guarantee the perfect curling temperature for long-lasting, healthy curls.
ghd’s Commitment to Innovation
With over two decades of expertise, ghd has become a global leader in hair styling technology. Their commitment to research and development is evident in features like:
Optimum Styling Temperature: ghd tools operate at 185°C, the ideal temperature for styling hair without heat damage.
Advanced Heat Sensors: These sensors ensure consistent heat distribution throughout the styling plate, preventing hot spots and breakage.
Breakthrough Technologies: ghd continuously pushes boundaries with innovations like the ghd Chronos, which adapts to your styling motion for faster, shinier results.
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About Nykaa
Nykaa started out as a consumer-tech, digitally native firm in 2012 with the goal of making beauty a popular choice. By taking advantage of an underutilized beauty retail sector with Nykaa, Falguni Nayar disrupted the economy and brought India into the public eye. With the launch of the online portals Nykaa Fashion, Nykaa Man, and Superstore, Nykaa has broadened its product offerings to include lifestyle and business-to-business.
About ghd
The most popular styling brand in the UK and a world leader in upscale professional hair styling products is the iconic British company GHD. More than 45,000 high-end salons and more than 30 nations sell GHD tools, which are utilized by 200,000 stylists worldwide. In order to produce the most technologically sophisticated hair tools in the world, GHD pioneers new technologies and exquisite designs while fusing science and innovation with luxury beauty and style.
