Good hair days are upon us as UK’s leading high-end professional hair styling brand, ghd (good hair day) made its much-anticipated debut in India, partnering exclusively with Nykaa. From October 25th to 27th, ghd took center stage at Nykaaland 2.0. Beauty enthusiasts experienced first-hand the brand’s innovative and award-winning styling tools through immersive demos, masterclasses, and more. ghd is known for seamlessly blending cutting-edge technology with sleek, user-friendly designs. Their tools deliver professional-quality results without extreme heat damage, making them ideal for both stylists and everyday users.
ghd’s Commitment to Innovation
With over two decades of expertise, ghd has become a global leader in hair styling technology. Their commitment to research and development is evident in features like:
Optimum Styling Temperature: ghd tools operate at 185°C, the ideal temperature for styling hair without heat damage.
Advanced Heat Sensors: These sensors ensure consistent heat distribution throughout the styling plate, preventing hot spots and breakage.
Breakthrough Technologies: ghd continuously pushes boundaries with innovations like the ghd Chronos, which adapts to your styling motion for faster, shinier results.
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Popular ghd Products Available Now at Nykaa
ghd Chronos: This revolutionary styler features HDmotion-responsive™ technology for unparalleled heat control and 3x faster styling.
ghd Duet Style: This 2-in-1 hot air styler dries and styles hair simultaneously with no damage, thanks to its Air-fusion™ technology.
ghd Helios: This lightweight professional hairdryer delivers powerful airflow and ultimate styling control for faster drying and smoother results.
ghd curve® Collection: Featuring ultra-zone™ technology, these curlers guarantee the perfect curling temperature for long-lasting, healthy curls.
ghd x Nykaa
This collaboration brings together two beauty powerhouses. Nykaa’s commitment to providing access to the finest global brands aligns perfectly with ghd’s dedication to exceptional quality and innovation.
Anchit Nayar, Executive Director and CEO, Nykaa Beauty said, “Today marks an exciting chapter for Nykaa as we proudly introduce ghd, one of the most sought-after hair styling brands, to India. At Nykaa, our mission is to democratize beauty, ensuring that everyone has access to the finest global brands right at their doorstep. ghd’s innovative and premium styling tools perfectly align with our vision of delivering exceptional quality and cutting-edge technology. We can’t wait for beauty enthusiasts to experience how these tools can transform their everyday styling, empowering them to achieve stunning salon-worthy looks.”
Ross Leibbrandt, APAC Regional MD of GHD, said, “2024 is such a monumental year for ghd as we celebrate the introduction of the brand to Indian consumers in partnership with Nykaa, India’s leading beauty and fashion destination. We know that the Indian consumer is looking for brands that have trusted and advanced product technology and functionality. I am confident that they are going to be impressed with ghd, and that we can become the number one preferred hair styling tool brand in India. ghd is on a mission to become the go-to company for hair styling globally, by launching products in flourishing sub categories and striving to be the first-to-market with new and unexpected technology. Together with Nykaa Beauty, we will spare no effort in transforming lives with the power of ‘Good Hair Days.”
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We had the exclusive opportunity to interview Ross Leibbrandt, APAC Regional MD of GHD at Nykaaland. Here are the excerpts.
What unique challenges and opportunities do you see in this big and diverse Indian market?
Well, firstly, I think it’s such an incredible market and GHD is delighted to launch into India, finally, after so many years of considering it. So, we’re delighted to be here with our partner, Nykaa. We’re delighted to finally come to the Indian professionals and the Indian consumers with fantastic GHD products. But you’re right, this is a challenging market. It’s a huge market. We’ve got a lot of communication to do. I think we’ve got an outstanding brand that is recognized globally with the professional community. You know, we’re a true professionally endorsed brand. And we now need to build the trust of the Indian stylists. But we’ve got a big job to do in terms of getting the professionals to try our products. Because we know once they try it, they’ll see the great technology in these products. They’ll see and they will feel that it delivers incredible results. The GHD Chronos Styler delivers 70% more shine. It’s got outstanding technology in that product with high definition responsive technology. And so, we want stylists to feel that. And that’s one of our biggest challenges now, getting the stylists to come and try our products. So, we invite all of your readers, all of your followers to come in and get your hands on GHD.
So, what is your strategy to approach these Indian hair stylists? Good. What strategies do you have in mind?
Well, we’ve got a true authentic endorsement from global stylists. So, we’ve got education platforms. We’ve got education training manuals. We’ve got guidance. We do latest tips and trends. We do professional influencer campaigns. We do professional education manuals. We need to bring that all to the market. So, we’re going to be rolling that out. India is a huge market with thousands, sorry, with hundreds of thousands of stylists. We need to get in front of them. So, it’s going to take time. But we’re going to utilize our partner, Nykaa. We will be on their professional social media pages, on their professional platforms, educating, and providing education for Indian stylists. We will be at the Indian shows and techniques.
About Nykaa
Nykaa started out as a consumer-tech, digitally native firm in 2012 with the goal of making beauty a popular choice. By taking advantage of an underutilized beauty retail sector with Nykaa, Falguni Nayar disrupted the economy and brought India into the public eye. With the launch of the online portals Nykaa Fashion, Nykaa Man, and Superstore, Nykaa has broadened its product offerings to include lifestyle and business-to-business. By attracting customers to its 174 offline and online locations and creating devoted communities with interesting and instructive material, Nykaa has gradually won over Indian consumers’ hearts over the years. Nykaa keeps developing its portfolio of brands while keeping a close eye on customer satisfaction and innovation. Because they constantly provide customers with high-performing products and inspiration, beauty businesses like Kay Beauty, Nykaa Naturals, Nykaa Cosmetics, and Wanderlust, as well as fashion labels like Nykd, Gajra Gang, Likha, RSVP, and Pipa Bella, have become household names.
About ghd
The most popular styling brand in the UK and a world leader in upscale professional hair styling products is the iconic British company GHD. More than 45,000 high-end salons and more than 30 nations sell GHD tools, which are utilized by 200,000 stylists worldwide. In order to produce the most technologically sophisticated hair tools in the world, GHD pioneers new technologies and exquisite designs while fusing science and innovation with luxury beauty and style. Leading scientists created the ghd tools in the specialized R&D labs in Cambridge. These tools are safer for heat styling hair and have become a necessary component of women’s and hair stylists’ daily life all over the world. GHD tools, which are favored by hair stylists, are utilized not just in the finest salons but also behind the
