Hairdressers from across India participated to celebrate hair colour & artistry
With the endeavour to upskill small salons and upgrade the hair dressing industry, Matrix India, the leading professional hair care and colour brand organized a 2 day mega event in Mumbai – The Matrix Hair Transformers, a hair color and artistry competition. Budding hairdressers across the country competed by showcasing their exceptional talents with a new technique –‘Color Melting’. The event was graced by the crème de la crème of the industry that included many renowned influencers like Chetna Pande, Sandeepa Dhar, Daizy Batra, Sakshi Sidhwani amongst others.
The contest commenced on 15th May and received over a whopping 62,000 entries from hairdressers across 400 cities. The entries were evaluated based on technique, styling, and presentation, post which 160 semi-finalists were shortlisted across regions. The semi-finalists were then invited to Mumbai to participate in the technical round held on day 1 where they were judged on their coloration skills by the jury. The semi-finalists from across the country competed to create the best Matrix Color Melt looks which was brought to life by a professional photoshoot. This was followed by the jury evaluation and the announcement of the final 20 winners, where the night concluded with a grand celebration.
On Day 2, the 20 Transformers were invited for an interactive tete-a-tete session with celebrated Matrix hair artist Tarik Jašarević which was followed by an informative hair styling workshop by him, Binaifer Pardiwalla and Melroy Dickson. This was followed by a live working session where the transformers got exposure to collaborate and co-create the styling looks on celebrity influencers. The event concluded with a content creation activity with hair artist and experts in the industry.
Matrix as a brand was launched in 1980 by Arnie Miller, who was inspired by the idea of togetherness and synergy. He felt the need to weave together a community of support for every stylist, every hair type and every business model. Through its journey of over 15 years, Matrix has truly been the guiding force for countless salon professionals inspiring them to ‘Think-Believe-Dream- Dare.’ Committed to upskilling and upgrading hairdressers from all levels, Matrix has played a pivotal role in supporting the professional industry, even during these trying times.