Esskay Beauty Resources Pvt Ltd, a premier brand in the beauty and wellness sector, plans to expand its presence by entering tier 2 and tier 3 cities. At present the company manages 14 brands offering them state-of-the-art products and know-how on beauty, hair tools, and haircare. It has increased its footprint from 200 cities to about 300 in India as well as reach out to more global destinations. Under their expansion plans, Esskay Beauty has increased its workforce from 200 to more than 290 in order to support the company’s plans of expansion in distribution and educational initiatives.
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According to Ankit Virmani, Director, Esskay Beauty Resources, the brand aims to enhance the beauty and wellness industry globally and they have been increasing their homegrown brands in new markets. They are continuously expanding their presence in the urban areas of the Indian subcontinent and beyond providing expert knowledge and high-quality products.
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The brand core focus has been on education and it continues to improvise its education wing called Esskay Academy. For instance, it plans to increase its services from 6 to about 20 in a bid to educate beauty professionals with the latest skills. It also plans to join hands with educators and artists to improve the quality of training and offer beauticians with world-class experience.
