Plum, India’s first vegan and cruelty-free beauty and personal care brand, has named actress Mithila Palkar as its brand ambassador. She will appear in key Plum campaigns across digital media. This is the first time that Plum will be getting a brand ambassador on board. Shankar Prasad, CEO and Founder of Plum opined that this association with Mithila Palkar seemed like a natural fit as she is a millennial youth icon and Plum is a youthful brand that appeals to today’s confident woman He further that it is a step toward deepening the brand’s relationship with customers and reaching out to millions more women who will identify with the brand and enjoy using its products.