The luxurious French beauty brand Clarins celebrated the launch of its latest product, the Double Serum Generation 9, at a high-profile event in Austin, Texas USA. This star-studded gathering marked the re-launch of the brand’s beloved product, which is renowned worldwide for its potent anti-ageing properties. Held at The Long Centre, the event witnessed over 300 notable guests. The list of attendees included celebrities like Nina Dobrev and Shaun White along with rising stars like Lucky Blue Smith, Nara Aziza and Brooks Nader. The event also saw the presence of influencer Kelly Piquet and actor Jesse Metcalf.
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The highlight of this launch event was a 500-drone immersive light show that illuminated the Austin sky in tribute to Clarins’ impressive advancements in skincare. The event also featured interactive video displays and live music by DJ No Signal. Attendees dressed in black-tie western-inspired outfits and enjoyed a classic barbeque spread from Terry Black’s BBQ.
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Clarins’ Double Serum, a product originally launched in 1985, has now evolved thanks to advanced skincare science. Today’s ninth iteration sees the latest formula made using insights from five years of research. The all-new serum addresses two key forms of ageing while simultaneously targeting various environmental and lifestyle factors that accelerate skin ageing such as diet, pollution and sleep.