‘Gossip Girl’ star Blake Lively has officially launched her highly anticipated haircare brand, Blake Brown. A result of a seven-year labor of love, the brand is a reflection of Lively’s personal hair care regimen and a commitment to clean, effective, and accessible products. A cornerstone of Blake Brown is its unique approach to hair care. Unlike traditional hair care lines, the brand forgoes traditional conditioner in favor of a system that alternates between strengthening and nourishing formulas. This innovative method aims to deliver the perfect balance of strength and moisture for optimal hair health.
What does the range include?
The range includes eight hair care products including shampoos, masks, a styler, and a mousse, all formulated with clean ingredients. The products are vegan and cruelty-free. Additionally, the range employs recycled materials with minimal waste.
The range includes Fundamental Nourishing Shampoo and Fundamental Nourishing Mask for daily hydration and softness. Then there is a Fundamental Strengthening Shampoo and Fundamental Strengthening Mask for daily strength and shine. There is also a Rich Reset Pre-Shampoo Mask to restore, reset and nourish and an All In Wonder Leave In Potion to detangle, soften and fight frizz. A dry shampoo and a Glam Mousse to build bounce and hold complete the range.
Lively collaborated with master perfumers to create enticing scents that are her personal favorites. These products can be layered or used separately for an elevated haircare experience.
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Where is Blake Brown available?
Blake Brown is available exclusively at Target stores and online in USA, offering accessible luxury to consumers. With its focus on quality, innovation, and sustainability, Blake Brown is poised to make a significant impact in the competitive haircare market. The price points range from $18.99-$24.99.
