Mike Jatania and Paul Raphaël co-founded Auréa, a growth capital business, and announced the conclusion of their acquisition of The Body Shop. This acquisition, which represents Auréa’s largest transaction to date, highlights the company’s focus on supporting purpose-driven and distinctive brands in the Beauty, Wellness, and Longevity sectors.
Since its founding in 1976, The Body Shop has been a leader in the ethical beauty industry, providing high-end, cutting-edge skincare, body care, haircare, and makeup products produced from natural, ethically sourced materials from all over the world. As Executive Chairman and CEO, respectively, Mike Jatania and Charles Denton will oversee The Body Shop’s comeback and recapture its position as the industry leader in the ethical beauty market that it founded.
Mike and Charles possess substantial expertise and a demonstrated history of effectively converting iconic brands into enduring, expanding enterprises. Using its strong operational skills, in-depth industry knowledge, and investment acumen, Auréa will restructure the company while upholding the legacy and core values that have long connected it to its clientele.
Mike Jatania, Co-Founder of Auréa said: “With The Body Shop, we have acquired a truly iconic brand with highly engaged consumers in over 70 markets around the world. We plan to focus relentlessly on exceeding their expectations by investing in product innovation and seamless experiences across all of the channels where customers shop while paying homage to the brand’s ethical and activist positioning.”
Charles Denton, CEO of The Body Shop, said: ” I am truly excited to lead this brand which I have admired for many years. We recognise that revitalising the business will require bold action and a consumer-centric, commercially agile mindset. We believe there’s a sustainable future ahead and working closely with the management team we aim to restore The Body Shop’s unique, values-driven, independent spirit.”
When contacted upon the news of the Global Acquisition, Shriti Malhotra, Group CEO of Quest Retail – The Body Shop India, said: “The Body Shop India welcomes this exciting news. With new ownership at the helm, we are looking forward to tremendous brand energization and accelerated growth. The Body Shop India is deeply connected to Indian customers through its strong omnichannel presence with 200+ stores and online presence in 1500+ cities through a strong e-commerce and Quick-commerce network. With immense opportunities ahead of us, we are excited to work with the new owner.”
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About Auréa
Auréa is a specialized investment firm that supports businesses with a focus on New Age Beauty, Wellness, and Longevity while maintaining the brands’ spirit, purpose, and values. It does this by combining operational skills, significant industry experience, and investing savvy.
About Mike Jatania
Mike Jatania has spent the last 35 years working in the cosmetics sector. As CEO, he started and oversaw the Lornamead Group, which quickly grew to include over 50 personal care brands in more than 65 countries. Mike oversaw the purchase of 40 legacy brands from international corporations in the areas of skincare, haircare, dental care, and perfumes. These brands included Yardley, Lypsyl, and Finesse.
About Paul Raphaël
Paul Raphaël is an established investment professional with extensive M&A, Financing and Investment experience. Before co-founding Auréa he served as Executive Vice Chairman of UBS. He was previously head of UBS’ Wealth Management in EMEA where he managed $450 billion of client assets globally. He previously held a number of senior leadership roles in Investment Banking across the Americas, Europe and Asia.
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