India’s leading natural beauty care company Lotus Herbals, unleashed a social media campaign with actor and influencer Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam. As the face for Lotus White Glow, Anushka will feature in a high-Voltage DVC which will run across social media platforms that include Instagram, Facebook and YouTube. The DVC amplifies the attributes of Lotus White Glow 3 in 1 Deep Cleansing Facial Foam, a face wash crafted with a combination of potent ingredients that include aloe vera, milk enzymes, and alpha arbutin. This unique formulation addresses dark spots, sun tan, and dullness, providing a comprehensive solution for all skin types. This innovative facial foam is specially curated to deeply cleanse the skin and protect it from UV rays, making it less vulnerable to sun damage. Its unique formulation blocks melanin production, imparting a radiant glow.
The new DVC is a delightful film that targets a youthful Gen Z audience and its communication is fresh in terms of style and messaging. The film is dynamic, with the frame shifting between Anushka Sen in her bedroom, lounging in a swimming pool and at a formal event in a snazzy dress. Anushka addresses three major skin problems, dark spots, sun tan and how to get that perfect glow. She asks, if there is a solution that addresses all three issues simultaneously. She empathically answers in affirmative and introduces the Lotus White Glow 3 in 1 Deep Cleansing Face Wash as the solution. Looking radiant and beautiful, Anushka speaks directly to the consumer and highlights the powerful ingredients which include aloe vera, milk enzymes, and alpha arbutin, known for their skin benefits. She emphasizes that the face wash with the power of 3x promises clear glowing skin. The film closes by focusing on the White Glow 3 in 1 Deep Cleansing facewash along with all the variants of the White Glow face wash range.
Also Read: Dyson Launches New Haircare Products
Commenting on the new campaign, Nitin Passi, Chairman and Managing Director, Lotus Herbals, says, “We are excited about our new campaign with Anushka Sen who resonates with digitally savvy GenZ consumers, thanks to her popularity and large fan base. The White Glow deep cleansing face wash is a perfect blend of nature and science, which offers an effective cleansing experience without compromising the skin’s natural moisture balance. Lotus White Glow 3 in 1 Face Wash is your perfect ally for maintaining a clear, glowing complexion, every day.”
Actor Anushka Sen, further adds, “I’m thrilled to be associated with Lotus Herbals White Glow and their amazing 3 in 1 Facial Foam. This face wash is a total game-changer as it helps reduce dark spots and tan, deeply cleanses, and gives your skin that amazing glow without drying it out. Make it a part of your skin care regime and see the magic.”
The Lotus Herbals White Glow campaign with Anushka Sen will play out on her social media channels to attract maximum visibility. Through this glamorous campaign, the 22year old Global Youth Icon will reach out to her audience of over 45 million followers. To create maximum buzz for this hi-decibel campaign, Lotus Herbals will also engage over a thousand nano and micro influencers to spread the word on the White Glow 3in 1 facial foam. The campaign will also play out on the brand’s social media channels such as Facebook, Instagram and YouTube. In addition, Lotus Herbals will promote the campaign through In-store branding and POP which will include banners, danglers, table-tops and posters across retail channels.
Also Read: Mary Kay Becomes the World Bestseller in Skincare and Colour Cosmetics
