Aman, a luxury hospitality brand renowned for its commitment to wellness and sustainability, has announced a strategic partnership with world-renowned tennis player Novak Djokovic. Tennis legend Novak Djokovic has become the first global wellness advisor for Aman after making Maria Sharapova its global wellness ambassador in 2023. As an advisor Djokovic will be a part of the future product development and brand expansion in the wellness arena. As part of the multi-year contract, he will also help in designing exclusive programmes and events that are aligned with his mental and physical training on and off the court. Through this collaboration, Aman aims to further elevate its wellness offerings and inspire guests to embrace a healthier and more balanced lifestyle. Djokovic’s extensive knowledge and experience in sports, nutrition, and mental health will be invaluable in developing innovative wellness programs and treatments.
Djokovic will be part of the various properties of Aman and will help with special events at Aman club and residence owners, host wellness retreats, and also curate special programmes available to guests all through the year.
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Vlad Doronin, CEO of Aman is overjoyed to have Novak Djokovic as part of the team as he has remained on top of his game for more than a decade not just because of his skill but due to his resilience and adaptability. Adding to it Djokovic said that he will be sharing his daily wellness with guests at Aman, including nutrition, fitness, and mental health, which has helped him attain continuous success both in personal and professional life.
Aman is also increasing its health and fitness services offering state-of-the-art facitlities and high-end services to guests and localities. It has tied up hotels such as its New York property giving a few exclusive health club memberships.
The partnership between Aman and Novak Djokovic marks a significant milestone in the luxury hospitality industry. By combining Aman’s expertise in wellness and hospitality with Djokovic’s global influence and passion for health, the collaboration promises to redefine the concept of luxury wellness experiences.
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