Neutrogena, the skincare brand under Kenvue, has launched a fresh digital campaign spotlighting Bollywood actress Shraddha Kapoor as the face of its Hydro Boost collection. The campaign aims to highlight the product line’s core promise of deep, weightless hydration and the science behind effective skincare.
The campaign’s centerpiece is a fast-paced video segment in which Kapoor shares her skincare approach, emphasising simplicity and effectiveness. The video offers insights into her routine and skincare preferences, resonating with audiences looking for easy yet scientifically backed solutions.
Scheduled to air on major digital platforms like YouTube, Meta, and Instagram, the campaign seeks to engage a broad online audience. With the Hydro Boost range, Neutrogena focuses on the power of electrolytes and dermatologist-recommended formulas to promote healthy, hydrated skin.
Sharing her thoughts on the partnership, Kapoor stated that she is thrilled to be a part of the brand as it is based on science and is result-oriented. The brand offers dermatologist-backed solutions without compromising on skincare. Manoj Gadgil, Vice President of Marketing at Kenvue, added that Neutrogena has been able to break through the hydration formula and that electrolytes play an important role in making the skin healthy.
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Neutrogena’s products are widely available in India through retail stores and major e-commerce platforms, catering to a growing segment of consumers seeking dermatologist- approved skincare solutions.
