The Bengaluru-based salon beauty centre introduces Meroo, a portfolio of gel colours, enhancement systems and tools for salons and nail technicians.
A new entrant in India’s professional nail care market, MEROO made its debut with a launch event at Bengaluru’s Taj West End on October 5, 2026. The occasion brought together salon owners and nail artists from the city to introduce a range developed for professional nail services.
The venture is the latest step in the career of founder Jitendra Kumar, whose association with the beauty industry goes back to 2009, when he began operating Beauty Centre, a salon supply store in Bengaluru. Working closely with salon owners and nail technicians over the years gave him an understanding of the products they use and the practical demands of running a nail service business. This experience became the starting point for MEROO, which underwent more than four years of product research and development before its launch.
Colour is a key part of the offering, with 108 gel polish shades covering a variety of finishes, including neon, jelly, glitter, disco and cat-eye effects. For nail extensions and enhancements, the collection includes builder gels in bottle and jar formats, sculpting gels, platinum gels and acrylic systems. Nail artists can also choose from a selection of decorative products and working tools, ranging from brushes, magnets and files to cuticle implements, drills, drill bits and UV lamps.
The brand says its formulations have been developed with professional application and wear in mind. Its gel polishes are described as highly pigmented, self-levelling and long-lasting, with HEMA-free and TPO-free options also available. The emphasis, according to MEROO, is on offering salon professionals a balance of product quality, performance and affordability.
Following its Bengaluru debut, the brand is looking to build a network of salon partners, independent nail artists and beauty academies. Its intended audience extends beyond established salons to professionals seeking products for different services, from routine manicures and overlays to detailed nail enhancements and creative nail art.
For Kumar, the objective is to establish MEROO as a reliable resource for working nail professionals, backed by a broad product selection and an understanding of the day-to-day requirements of salon businesses. The launch marks the beginning of that effort, with the brand looking to develop lasting relationships across India’s professional beauty industry.
Tags: #products #MEROO #nailcare
