KT Professional, a leading brand for plant-derived keratin protein grooming solutions, launched KT Men, a men’s grooming brand based on scientific principles, with the intention of enhancing men’s lifestyle habits.
Launched in collaboration with the Mumbai Indians (MI) and Royal Challengers Bengaluru (RCB), cricket stars such as Virat Kohli, Rohit Sharma, Hardik Pandya, Jasprit Bumrah, and Suryakumar Yadav were chosen as ambassadors for their popularity. The tie-up is set to leverage cricket’s popularity and the upcoming IPL 2026 to showcase the brand’s high performance and results-driven confidence that can change a man.
Speaking on the campaign, Dhruv Sayani, Founder of KT Professional, said this partnership with cricket icons like Virat Kohli and Rohit Sharma helps the brand to connect with young Indian men in a way that celebrates confidence, performance and modern lifestyle.
He added, “Launching pan-India in a single day, from Jammu to Kochi and Mumbai to Itanagar, marks one of the most ambitious nationwide rollouts for a men’s grooming brand. By collaborating with two of the biggest IPL franchises, RCB and MI, KT Men aligns with teams that embody performance, legacy, and winning culture, reflecting the ambition and scale of our vision.”
KT Men to Provide High-Performance Products
Part of KT Men’s collection are products needed for men’s complete grooming needs, such as shampoos, beard oils, styling gels, face wash, body wash, fragrances, and hair protection sprays. These will be available across India in an ambitious roll-out plan across e-commerce marketplaces like Amazon and Flipkart, the brand’s direct-to-consumer portal KTMen.com, quick-commerce platforms, medical shops, and professional salons. As the men’s grooming market is evolving with a growing number of consumers choosing new-gen products to enhance their lifestyle choices, the newly formed brand is speculated to sell over 20 lakh units, making around ₹100 crore in sales in its first year. The brand is focused on presenting advanced grooming solutions rooted in science and convenience while highlighting a focus on vegan ingredients.
