- Italy’s number one makeup brand KIKO Milano has opened its new flagship store at Jio World Drive, BKC, Mumbai, inaugurated by CEO Simone Dominici, marking the brand’s next phase of strategic growth in India.
- The flagship launch coincides with the introduction of Sparkle Stories, KIKO Milano’s Limited Edition Diwali collection developed specifically for the Indian festive season, combining the brand’s Italian heritage with a focused commitment to the Indian consumer.
KIKO Milano, Italy’s number one makeup brand, has opened its new flagship store at Jio World Drive, BKC, Mumbai, in a launch that marks a significant deepening of the brand’s commitment to the Indian market. The store was inaugurated by Simone Dominici, CEO of KIKO Milano, whose presence at the opening underlined the strategic importance the brand places on India as a growth market within its global network of over 1,400 stores across 75 international markets.
KIKO Milano’s India operations are held under KIKO Cosmetics Retail Pvt. Ltd., a wholly owned entity managed by Reliance Beauty and Personal Care Limited, a 100 percent subsidiary of Reliance Retail Ventures Limited. The partnership with Reliance Retail gives KIKO Milano access to one of India’s most powerful retail ecosystems, combining the brand’s global beauty expertise with Reliance’s deep understanding of the Indian consumer landscape and its extensive distribution infrastructure.
The Jio World Drive flagship is designed to bring the full breadth of the KIKO Milano experience to Mumbai’s beauty consumers. Founded in Milan in 1997, KIKO Milano has built its global identity around making trend-focused, premium formulations accessible without compromising on quality, texture, or innovation. Its product portfolio spans a wide range of makeup categories, with hero products including the 3D Hydra Lipgloss and Unlimited Double Touch among the cult favourites that have earned the brand a dedicated following among beauty enthusiasts worldwide. In India, KIKO Milano’s distinctive combination of Italian craftsmanship, high-performance formulations, and accessible premium positioning has resonated strongly with a consumer base that is becoming increasingly sophisticated in its makeup choices.
The flagship launch was timed to coincide with the introduction of Sparkle Stories, KIKO Milano’s Limited Edition Diwali collection developed specifically for the Indian festive season. The collection represents a meaningful gesture of cultural investment, demonstrating that KIKO Milano’s engagement with the Indian market extends beyond retail expansion to include a genuine effort to connect with the moments and occasions that matter most to Indian consumers. Sparkle Stories sits alongside the brand’s signature international portfolio within the flagship store, giving consumers a uniquely curated experience that blends global beauty credentials with locally relevant festive expression.
Simone Dominici described the Jio World Drive flagship as an exciting new step in KIKO Milano’s India journey, noting that the combination of the brand’s global expertise and Reliance’s consumer understanding creates a strong foundation for long-term growth in the country.
For India’s premium beauty retail landscape, the KIKO Milano flagship at Jio World Drive adds another internationally credible makeup destination to one of Mumbai’s most prestigious retail addresses. As global makeup brands continue to deepen their India presence, KIKO Milano’s positioning, premium formulations at accessible price points, delivered through a distinctive and immersive store experience, places it well to capture a meaningful share of India’s rapidly growing makeup consumer.
