INNOluxe is turning heads across the salon industry with the launch of FBR, a revolutionary pre-colour treatment spray that’s redefining colour prep for professionals. Engineered to neutralise cysteic acid and balance porosity, this lightweight 200ml formula is already being hailed as a breakthrough in salon efficiency, colour quality, and eco-conscious care.
Why Cysteic Acid Matters
Cysteic acid forms when hair undergoes oxidative stress—typically from bleach, heat, or environmental exposure. The result? Brittle strands that frizz easily and resist even colour application. FBR targets this directly, helping to rebuild the structure of compromised hair while improving how it accepts and holds colour. The outcome is more predictable, vibrant, and even-toned results—especially crucial for colouring grey hair or sensitised strands.
Science-Driven, Focused Results
At the heart of FBR lies a smart, science -driven blend of bonding proteins, amino acids, Hemisqualane, Amaranth, Pro Vitamin B5, and Disodium EDTA (a chelator that removes metals like copper which can interfere with colour). Together, these ingredients restore structure, reduce breakage, minimise frizz, and prolong colour vibrancy—all while enhancing manageability and condition.
A Win for Business and the Planet
The spray-on format means fewer grams of colour are needed per application, especially on porous or textured hair types. And with 100% recycled, fully recyclable packaging plus a vegan and cruelty-free formulation, it fits seamlessly into modern, sustainable salon practices.
Testimonials by Industry Icons
Sophia Hilton, Not Another Salon: “When clients want me to push their hair more, FBR gives me the confidence to do it safely.”
Katy Grimshaw, Spectrum One: “It stabilises porosity—especially on extensions—and delivers truly even results.”
Georgia Bell, Society by Georgia Bell: “FBR blew my mind. It’s taken my colour game to the next level—I’ll never work without it again!”
The Verdict?
Compatible with all colour lines, FBR is a prep essential that enhances results, saves colour, and boosts salon confidence—making it the new must-have in every colourist’s arsenal.
For further information visit www.evolvere.in, Call on 91 9625559438
