Experts decode the revolutionary measures that take them a notch higher

In the dynamic salon industry, a handful of establishments are quietly revolutionizing with their unmatched offerings and personalized experiences amid numerous options. These salons are acclaimed for their exceptional services, setting new beauty and wellness standard benchmarks.

Embark with us on a journey to uncover the hidden treasures of these gems, where each visit guarantees indulgence and exploration.

ASHA HARIHARAN – Director of Education at ENRICH SALONS

Our Commitment to Excellence: At Enrich, we uphold a customer and employee satisfaction culture meticulously crafted through precise systems to maximize service accuracy and client contentment. Every Standard Operating Procedure (SOP) is rigorously standardized, ensuring clarity and consistency across all salon transactions and departments.

Education as Our Core Value: Education is the cornerstone of Enrich. We prioritize continuous learning for our technicians, trainers, beauticians, and at every operational level, including managers and operations heads. Investing in our teams ensures top-notch service delivery on the salon floor, placing education at the heart of our ethos.

Ethical Practices and Environmental Consciousness: Enrich is synonymous with ethical practices in customer dealings or product usage. We prioritize natural products and eco-friendly approaches to minimize waste and environmental impact. Our commitment extends to internal practices, ensuring minimal wastage and maximum sustainability.

Vaijayanti Bhalchandra, Co-founder at YLG India

YLG’s Signature Services and Product Expertise: YLG is a renowned brand in India known for its affordable premium products and exceptional service, particularly in waxing. Our expertise includes unique services like anti-ageing wax and light therapy. With advanced in-house waxes, we offer painless hair removal and skincare benefits. Tailored collections like Indian Browns cater to Indian consumers’ needs, driving YLG’s success.

Technological Advancements and Specialized Services: For 15 years, YLG Institute prioritized training skilled professionals, adding to the talent pool without focusing on immediate profits. Accredited by CIBTAC, UK, CIDESCO Sweden, and L’Oreal, it trained over 7,000 hairstylists, makeup artists, and beauticians for free. YLG plans to continue this approach, expanding operations with franchise partners across India for the next two decades, benefiting a larger ecosystem.

Advice for Aspiring Salon Owners: Each salon must understand its unique customer base and market. The essential advice is to prioritize customers and consistently enhance their experience. There are no shortcuts to success.

NIKHIL SHARMA, Founder/Art Director at Nikhil Sharma Hairdressing

Client-Centric Focus: At Nikhil Sharma Hairdressing (NSH), our single-location salon in Gurgaon allows us to dedicate personalized attention to each client. We pride ourselves in offering tailored services, ensuring every client receives a unique experience. With a minimalistic ambiance, our priority is delivering exceptional customer service and creating unforgettable salon visits.

Redefining the Salon Industry: NSH is known for its ethical approach and commitment to customer trust in an industry filled with new treatments and services. We prioritize sustainability and collaborate with brands that share our values. Recently, I worked with Wella India to launch their revolutionary new hair colour with Me+ technology, which is 100% vegan, dermatologically tested, and globally committed to No Animal testing. In addition, we actively participate in recycling initiatives to minimize salon waste and promote environmental responsibility. We work with a local NGO to recycle most of our salon waste.

RICHA AGGARWAL, OWNER at CLEOPATRA SALON

Exceptional Client Experiences: At Cleopatra Salon, we prioritize unparalleled client experiences, distinguishing ourselves through meticulous treatments and a welcoming ambiance. Each visit is tailored to exceed expectations, focusing on understanding and fulfilling unique preferences. Our commitment to delivering personalized experiences and happy vibes sets us apart, ensuring every client receives a bespoke experience.

Innovation as a Cornerstone: We leverage technological advancements to enhance our services and meet evolving client needs continually. Innovation is at the heart of our approach, driving us to explore new methods and techniques that elevate the salon experience. From cutting-edge tools to digital solutions for streamlined processes, we embrace technology to deliver more efficient, effective, and personalized services.

Sustainability and Ethics: At Cleopatra Salon, sustainability and ethics are paramount in our operations. We prioritize eco-friendly practices and ethically sourced products, aligning our commitment to environmental responsibility with our dedication to exceptional service. Our focus on sustainability underscores our holistic approach to salon management.
Prioritising client experience, innovating and adapting to new technology, and prioritising sustainability and environmentally friendly practices are simply some of the ways you can help your salon grow and develop while maintaining a positive brand image and reputation.