LOOKS Salon uses digital marketing efforts to promote services and expand its client base
The newly opened LOOKS Salon located in the vibrant Pebble Downtown Mall of Faridabad, boasts exclusivity within the mall premises. Spanning 4,000 square feet, the salon offers a spacious and classic ambiance, adorned with an earthy brown theme, warm lighting, and elegant wooden furniture. With a meticulous focus on marketing campaigns and services tailored to individual customer needs, the salon prides itself on delighting its customers with an array of personalised hair and beauty choices.
SALON INTERIORS
The salon features a seamless fusion of glossy wooden furniture and natural earthy tones, enhanced by warm lighting, resulting in an inviting atmosphere. Its layout is thoughtfully divided into distinct sections, each catering to specific services. From makeup services to hair treatments and beauty services like facials, manicures, and pedicures, every area is meticulously designed to enhance the client experience.
The careful attention to detail elevates the overall aesthetic, making the salon a welcoming retreat where clients can relax and indulge in the hair and beauty rituals. Rehman Arfi, National Education & Business Development Director & Partner @ LOOKS Pebble Downtown Mall, Faridabad, shares his vision, stating, ‘’We aim to create an exclusivity and hospitality atmosphere where clients feel pampered and valued. We strive to tailor our services with meticulous attention to detail, ensuring each visit is a bespoke experience.”
USP
Maintaining discipline, hygiene standards, and attending to every client’s needs are paramount in preserving the salon’s unique selling proposition (USP). Dedicated managers, accountants, and department heads oversee critical aspects to uphold the brand’s reputation.
“The salon’s USP lies in our personalised approach to client care,” expresses Rehman. “We warmly welcome each client, engage in detailed discussions to discern their specific needs and preferences, and tailor our services accordingly.”
PRODUCT RANGE
For hair, the salon houses prestigious brands including IKONIC, Alan Truman, Kérastase, L’Oréal, and Olaplex. It has trusted names such as Forever 52, HUDA Beauty, NARS, MAC, and Estée Lauder in makeup. Exclusive premium products from OPI and Faces Canada are used for nail care.
EDUCATION & TRAINING
Staff selection is based on practical experience and skills application. Rehman shares, “Our rigorous hiring process includes two rounds of interviews – theoretical and practical – to ensure that successful candidates are well-suited for their roles.’’
Rehman emphasizes, “For staff education; we hold weekly meetings to set targets and goals. During these discussions, we emphasize the importance of punctuality, professionalism, and grooming. This structured approach ensures our staff remains highly trained and focused on achieving their objectives efficiently.’’
NAVIGATING THE DIGITAL LANDSCAPE
To leverage digital influence, the salon harnesses the power of social media platforms such as Instagram, Twitter etc., which appeal to all generations. Rehman reveals, “Through strategic digital marketing efforts, we showcase the luxuries of our salon and highlight exemplary results. For instance, we utilize reels and branding advertisements to promote our services. Additionally, we collaborate with young influencers on social media to expand our client base and reach a wider audience.’’
FUTURE PLANS
The salon’s expansion efforts aim to attract a broader client base. Client preferences are tracked through a comprehensive database, enabling tailored offerings to meet demands effectively.
Rehman concludes, “We’re currently embarking on an expansion journey to attract a broader client base. By meticulously tracking client preferences through a comprehensive database, we can identify the services that resonate most with our clientele. This strategic approach enables us to tailor our offerings to meet the demands of the majority, further enhancing the excellence of our salon.’’
FACT FILE
- Name: LOOKS Salon, Faridabad
- Address: LOOKS Salon, Second Floor, Pebble Downtown Mall, Sector 12, Faridabad, Haryana
- No. of Staff: 32
- Timings: 10 am – 9 pm
- Contact: +91 9971130118
- Signature Treatments: Balayage, Botox, Nanoplastia
- Website: www.lookssalon.in
