Emami Ltd will have complete ownership of Axiom Ayurveda Pvt Ltd, deepening its presence in the rapidly expanding health and wellness drinks segment through a transaction estimated at up to ₹200 crore.
The FMCG major confirmed that it signed a definitive agreement on April 1, 2026, to purchase the remaining equity in Axiom Ayurveda, which sells aloe vera-based beverages under the AloFrut name. In the first stage of the deal, Emami has already bought an additional 36.7% stake, taking its overall shareholding in the company to 63.2%.
According to the company, the remaining stake will be acquired through subsequent phases, with the overall transaction likely to conclude within the next three months, subject to regulatory approvals and customary closing requirements.
The acquisition underlines Emami’s increasing focus on high-growth wellness-oriented categories as consumer demand shifts towards functional and health-driven products. Harsha Vardhan Agarwal, vice chairman and managing director of Emami Ltd, indicated that the company’s expansion strategy is centred on emerging sectors that align with changing consumer preferences, particularly within health and wellness. He noted that Emami’s association with Axiom over the past two-and-a-half years had strengthened the company’s understanding of the category and reinforced its confidence in the segment’s long-term prospects.
Agarwal further stated that Axiom Ayurveda has evolved into a profitable and steadily expanding business and is projected to record revenue of around ₹180 crore in FY26. He added that the acquisition fits into Emami’s broader growth strategy, where investments in newer, complementary categories are intended to support and diversify the company’s core business operations.
Axiom Ayurveda operates in the functional beverages space through aloe vera-based products aimed at health-conscious consumers. The deal is expected to give Emami greater strategic and operational control over the brand’s future growth trajectory.
The development also reflects a broader trend in India’s FMCG market, where established companies are accelerating investments in wellness, preventive health and nutrition-led businesses to tap evolving consumer demand.
