Skincare sensation captivates audiences with innovation and Indian focus
DR.Rashel emerged as a standout star at the recently concluded Flipkart Glam Up Fest 2025, a magnificent beauty spectacle that brought together over 6,000 influencers and more than 100 top beauty brands. The brand’s vibrant booth, high-energy engagement, and powerful formulations made it one of the biggest crowd-pullers at the event, which also saw the glamorous presence of Bollywood celebrities like Tamannaah Bhatia, Wamiqa Gabbi, and Tara Sutaria.
The DR.Rashel showcase was a hub of excitement, featuring both beloved hero products and exclusive new unveilings that generated significant buzz across social media. Co-founders Pravin Bera and Devji Hathiyani took center stage to launch two highly anticipated skincare innovations: the Korean Glass Skin Essence Serum and the Rice Water Face Wash. These new products, soon to be available across all leading marketplaces, underscore DR.Rashel’s commitment to merging tradition with innovation, specifically catering to the needs of Indian skin.
Pravin Bera and Devji Hathiyani stated, “Our goal has always been to create products that merge tradition with innovation, while keeping Indian skin needs at the forefront. These new launches are backed by months of research and ingredient innovation. We’re proud to bring global skincare trends, adapted for local needs.”
Adding further insight, Meet Kataria, Brand Manager at DR.Rashel, highlighted the unique benefits of current bestsellers, including the Pro Boost Bio-Collagen Deep Facial Masks, Serum Sunscreen with 1% Hyaluronic Acid, Korean Glass Skin Essence Face Wash, and Korean Glass Skin Essence Nose Pore Strips. Influencers flocked to the booth for firsthand experiences, sharing their real-time reviews across various digital platforms, creating a widespread digital ripple effect.
DR.Rashel’s impactful launches, expert-led product education, and genuine influencer engagement at Glam Up Fest 2025 firmly cemented its position as one of the most trusted and dynamic skincare brands in the Indian market.
For further information, visit www.dr.rashel.in
