Cosmoprof CBE ASEAN Bangkok 2025 came to a successful close on June 27, 2025 at Queen Sirikit National Convention Center (QSNCC) Bangkok. It proved to be a dynamic and performing platform for networking, professional updates and discovery of the next trends and products shaping the future of beauty in the ASEAN region.
BolognaFiere Cosmoprof, Informa Markets, and Shanghai Baiwen Exhibition Co. Ltd., the organizers of the event, expressed their strong satisfaction highlighting the strategic role of Cosmoprof CBE ASEAN in supporting the growth of the beauty industry across Southeast Asia.
Over 23,000 visitors from 66 countries and regions attended the 2025 event, marking a 20% increase compared to the 2024 edition. The majority of attendees came from the ASEAN and Asia-Pacific region, with particularly strong growth recorded from Thailand (+20%) and international markets (+16%). The top visiting countries included Thailand, China, India, the Philippines, South Korea, Myanmar, Singapore, and Malaysia.
More than 2,000 beauty brands were showcased by 650 exhibiting companies from 21 countries and regions, across over 25,000 sq.m. exhibit area. Compared to 2024, the exhibition area increased by 16%, with a significant rise in international participation (+22%).
Over 540 high-profile hosted buyers attended the show, representing Thailand, ASEAN, Asia-Pacific, Europe, and the Americas. Their presence reinforced Cosmoprof CBE ASEAN Bangkok’s role as a premier platform for business and regional market expansion. Among Asian markets, India stood out as one of the most represented, reflecting its growing influence and active engagement in the ASEAN beauty landscape.
High Quality Educational Sessions and Initiatives
CosmoTalks, the educational program of the Cosmoprof network, brought together global thought leaders and experts to explore a range of timely topics, from beauty trends and branding strategies to tech-driven sustainability and ASEAN market entry insights. The contribution of CosmoTalk main partners e.g.Future Snoops, BEAUTYSTREAMS, MINTEL, ASEAN Cosmetics Association (ACA), SGS, provided exclusive insights into consumers’ trends and business opportunities in the ASEAN market, as well as sustainability and low impact ingredients, new packaging solutions, and regulations.
Tthe Spa and Wellbeing Congress, organized in partnership with the Thai Spa Association focused on the evolution of the segment in Thailand and attracted great participation.
Stakeholders and beauty industry players will reunite from June 24 to 26 for Cosmoprof CBE ASEAN 2026 when Cosmopack CBE ASEAN Bangkok 2026 will make its debut.
