In a segment long dominated by products promising clearer skin or reduced oil, Cocky is changing the narrative with Formula H, The Happiness Serum. Unlike traditional men’s grooming essentials, this product goes beyond surface care, introducing India to the world of neuro-cosmetics that is designed to enhance both appearance and emotional well-being.
The innovation stems from Kannabia Sense, a next-generation active developed using Cannabis sativa stem cell biotechnology. This ingredient interacts with the skin’s microbiome to promote the natural release of oxytocin, the hormone linked to feelings of happiness and relaxation. The outcome is skin that looks rejuvenated and feels uplifted.
Abhinav Singla, Founder and CEO of Cocky, shares that most men’s products still cater to basic hygiene or problem-solving. With Formula H, the brand aims to help men feel energised and confident from within.
Co-Founder Abha Kawdal emphasises the brand’s commitment to integrity and efficacy. The formulation, she notes, underwent rigorous dermatological testing and was created with sustainability and safety at its core.
It is launched under the Cocky’s “Naughty Inside” tagline and celebrates individuality. It exudes being unapologetically confident and playful. With the launch of Formula H, it becomes the first Indian label to bring neuro-cosmetic innovation to men, a space that has long lacked imagination.
As the global beauty industry moves toward mind-skin connection products, Cocky’s Formula H signals a fresh, future-facing direction for Indian men’s grooming. In a market filled with look-good claims, this serum dares to make men feel good, too.
