Shweta Parekh of Janssen Cosmetics India elaborates on empowering salon therapists to truly understand and treat skin.
In today’s competitive beauty landscape, salon owners face a critical question: are their therapists truly treating skin, or merely following a pre-set facial menu? Clients are more informed than ever, demanding visible results and clear explanations. To delve into this, Shweta Parekh, Director, Infinite Enterprises for Janssen Cosmetics India emphasizes the importance of in-depth skin knowledge for salon success.
Many therapists don’t confidently know the difference between skin purging and damage to the skin barrier, which can lead to unhappy clients and damage a salon’s reputation. If a client experiences a breakout, your team needs to confidently explain if it’s a short-term purge from active ingredients like retinols or AHAs, or a sign of barrier damage – redness, flakiness, or stinging – often from over-exfoliation.
Shweta breaks it down:
- Skin purgingis a short-term breakout triggered by active ingredients like retinol, AHAs, or peels. It pushes out trapped impurities and shows up as small bumps or whiteheads in areas where the client usually breaks out. It’s most common in oily or acne-prone skin, especially in younger clients starting new treatments.
- Barrier damage, on the other hand, is your skin’s cry for help. It shows up as redness, flakiness, stinging, or tightness—and often happens in dry, sensitive, or mature skin (think 35+). It’s caused by over-exfoliation, aggressive products, or skipping the basics like hydration and protection.
It is crucial for salon owners to ensure their team possesses this deep understanding as it is your salon’s most valuable asset and expected by the client. ;. As an owner, you don’t need to be a dermatologist, but you must lead by empowering your team to think, not just follow. Train them to adjust facial plans based on real-time skin conditions, not just a brochure. When your therapists can confidently explain these nuances and tailor treatments, you build a skin-first reputation that turns clients into loyal advocates.
For further information, visit www.janssencosmeticsindia.com, call on +91 9820377633
