Triptii Dimri Co-Creates Peep Beauty
Peep Beauty has entered India with Triptii Dimri as co-founder, launching with coloured contact lenses and liquid eyeshadows. The brand debuted on September 11 with an eye-focused beauty offering, while Dimri also features in its Made You Look campaign. Her involvement extends beyond a conventional celebrity endorsement, with the actor contributing to the development of the new beauty venture.
Shah Rukh Khan Fronts Foxtale
Foxtale has brought Shah Rukh Khan on board for its Let Your Glow Through skincare campaign. The campaign introduces the brand’s Surface to Source platform, which looks beyond visible skin concerns to explore their underlying causes. SRK’s association brings a male celebrity perspective to the brand’s skincare communication. The campaign also expands the conversation around skincare representation by placing a male actor at the centre of a dedicated beauty campaign.
Tamannaah Bhatia Joins Joy
Joy Personal Care has appointed Tamannaah Bhatia as the face of its lotion and cream category, with the Honey & Almonds Deep Nourishing Body Lotion at its centre. The formulation contains honey and 100% pure almond oil, supporting the brand’s communication around everyday body care. The association forms part of Joy’s broader Beautiful by Nature positioning around individuality and natural beauty.
Cardi B Teams Up With Huda Beauty
Huda Beauty has introduced Cardi B as part of the Easy Bake Ultra Snatched extension. Announced in September, the new colour story brings together pink and lilac tones for a brightened, sculpted makeup look. The collaboration connects the rapper’s distinctive beauty aesthetic with the brand’s complexion-focused offering. The launch extends the Easy Bake range with a more colourful interpretation of its sculpted makeup proposition.
Sara Tendulkar Gets a Lip Plush
Nykaa Cosmetics has brought Sara Tendulkar on board for its Lip Plush launch, combining lip colour with collectible cat-plush elements. The September release gives colour cosmetics a playful treatment, pairing a celebrity association with an interactive packaging concept. The launch adds a collectible dimension to the brand’s makeup offering. Lip Plush builds on the soft-blur lip trend through a velvet mousse texture and a selection of 10 shades.
