Moroccanoil Names Aryna Sabalenka Global Ambassador
Moroccanoil has named tennis champion Aryna Sabalenka its new Global Brand Ambassador. The partnership will see Sabalenka front global campaigns and collaborate on content and experiences around major tennis events. The association brings together high-performance sport and haircare, with Sabalenka already incorporating Moroccanoil products into her beauty routine.
Shah Rukh Khan Joins Foxtale
Foxtale has appointed Shah Rukh Khan as its brand ambassador for its serum, moisturiser, sunscreen and face mask categories. The partnership has been unveiled alongside the skincare brand’s new ‘Let Your Glow Through’ philosophy. Khan’s appointment marks a major celebrity association for the Indian beauty label.
Rajkummar Rao Teams Up with Traya
Hair-health brand Traya has joined forces with Rajkummar Rao for a digital campaign marking Hair Loss Awareness Month. The initiative encourages consumers to recognise early signs of hair loss through an at-home hair pull test. Rao fronts the campaign as Traya seeks to make hair health a more visible part of everyday grooming.
Yash Becomes Philips Grooming Ambassador
Philips India has appointed actor Yash as the brand ambassador for its men’s grooming portfolio, launching the ‘Trimmers Ka Baap’ campaign. The partnership follows a fan-discovered moment in which Yash was spotted using a Philips trimmer in a behind-the-scenes clip. Philips has also become the film Toxic: A Fairy Tale for Grown-ups’ Official Grooming Partner.
L’Oréal Paris Names Kristen Bell Global Ambassador
L’Oréal Paris has appointed actor and producer Kristen Bell as its new Global Ambassador. Bell will feature in campaigns across skincare, haircare, hair colour and makeup, with her first product campaign focusing on the 24H Midnight Cream. The partnership introduces Bell through a fresh take on the brand’s iconic ‘You’re Worth It’ message.
Jayden James Lands MACzine Cover
Jayden James has landed the latest cover of MAC Cosmetics’ relaunched digital publication, MACzine, following his runway debut at Paris Fashion Week. The 19-year-old model and musician appears with the brand’s Fix+ Setting Spray and discusses his growing interest in fashion, music and beauty. He also shares his skincare routine and use of Fix+.
