Natalia Dyer Named First Global Muse for Purito Seoul
Actress Natalia Dyer, best known for her role in Stranger Things, has been named the first global muse for K-beauty brand Purito Seoul. In the newly unveiled campaign visuals, the brand highlights Dyer’s distinctive natural beauty and understated elegance, reflecting Purito Seoul’s core values of gentle, ingredient-transparent skincare.
Dua Lipa and Callum Turner Have Reportedly Tied the Knot in London
Dua Lipa and actor Callum Turner have reportedly married in a private ceremony at London’s Old Marylebone Town Hall on May 31, nearly a year after confirming their engagement. The low-key wedding was attended by a small group of close friends and family, with photographs of the couple leaving the venue quickly circulating online. For the ceremony, Lipa wore a custom white Schiaparelli couture look paired with a Stephen Jones hat and Bulgari jewellery, while Turner opted for a navy Ferragamo suit.
Charli xcx Announced as YSL Beauty’s Newest US Ambassador
YSL Beauty has announced Charli xcx as its newest US brand ambassador. Known for her smudged eyeliner, glossy skin, and unapologetically chaotic aesthetic, Charli has emerged as one of beauty’s most-referenced faces online. The partnership represents a deliberate repositioning by the brand towards a younger, anti-perfection consumer, leaning into the cultural currency of the pop star’s “brat” aesthetic to drive relevance across digital and social channels in the US market.
Olivia Jade Enters Beauty with Debut Brand o.piccola
Influencer Olivia Jade has launched o.piccola, a makeup brand focused on effortless, natural-looking results designed to enhance rather than mask features. After several years of development and testing, she introduced the debut product, a dual-ended Bronze and Glow Balm available in three shades and formulated in South Korea. The launch reflects the continued momentum of creator-led beauty brands that prioritise minimalism and skin-first messaging.
