Community-focused nail label nailinit has raised between INR2.5 crore and INR3 crore in an early-stage funding round. The investment was led by Gruhas Collective Consumer Fund and Marsshot VC with participation from several angel backers.
Individual investors in the round include Shashank Kumar, Arjit Johri, Yash Jain, Karan Jindal, Jivraj Singh Sachar, Nishank Jain, Yashvardhan Kanoi, Ashwarya Garg, Venus Dhuria, and Amishi Parasrampuria.
More About nailinit
The startup operates in the press-on nails and at-home nail care segment, catering primarily to Gen Z and millennial consumers. It is seeking to build a recognisable brand within a category that sees frequent usage but limited organised branding in India, combining product sales with community-driven marketing initiatives.
According to Tanishq Ambegaokar, co-founder of nailinit, the company is focused on serving younger consumers who view beauty as a means of personal expression. He added that the nail category intersects with digital culture and commerce, yet remains relatively underdeveloped from a brand standpoint in India. The brand will use this funding to expand the product range, deepen consumer engagement, and strengthen distribution channels with a long-term outlook.
Co-founder Shubham Singhal said the company’s next phase involves reinforcing operational capabilities alongside brand building. He explained that the funding will support improvements in supply chain systems, wider presence across digital platforms, and disciplined execution as the business scales.
From the investor perspective, Gauri Kuchhal, Fund Manager at Gruhas Collective Consumer Fund, observed that nail care in India continues to have low penetration, with many consumers relying on salon-based services that require time and planning. She suggested that growing demand for convenience and experimentation could increase adoption of press-on formats, adding that nailinit’s design-led positioning may allow it to broaden into related product categories over time.
At present, the brand runs a kiosk at Jio World Drive in Bandra. Online, it has established presence on quick commerce platforms such as Zepto and Blinkit, with a planned rollout on Instamart. Products are also available via Amazon, forming part of its broader omnichannel approach.
