On 17th September 2025, L’Oréal Professionnel created India’s biggest salon experience by hosting a large-scale event for hairdressers from across the country. The event, L’Oréal Professionnel Hair Color Coders, brought together 422 hairdressers and 422 models under one roof, where the brand set a Guinness World Record title for most people colouring hair.
Here, Iconic Browns, L’Oréal Professionnel’s colour trend of the year, was brought into focus as a versatile shade palette for Indian consumers and professionals alike.
What did the event reflect for L’Oréal Professionnel?
This event spotlighted the rise of the hairdresser creator community. With L’Oréal Professionnel Artistic Ambassadors & Indian Hairdressing Award winners leading the transformations, hairdressers demonstrated how they are shaping not only salon artistry but also conversations through digital storytelling. This reflects L’Oréal Professionnel’s larger mission in India, not only upskilling talent but also uplifting hairstylists as creators and influential voices in the online beauty space.
“What L’Oréal Professionnel India achieved today showcases our capability to set global benchmarks and lead on the world stage”, said Zeenia Bastani, Director, Professional Products Division, L’Oréal India.
“We witnessed a mega masterclass by our Global Colour Ambassador, Min Kim, 422 L’Oréal Professionnel Iconic Brown hair transformations under one roof, an electrifying passion for hairdressing and an overwhelming love for L’Oréal Professionnel! It signifies our strong partnership and our unwavering belief in the talent and entrepreneurial spirit of India’s hairdressing community,” she added.
How and where was this event held?
This event was brought alive in a massive 1 Lakh sq ft space at NESCO, Mumbai, with 60 backwashes and over 5000 hair colour tubes of iconic L’Oreal Professionnel brands like iNOA – the no ammonia hair colour, Majirel – the pro favourite & Dia Color – the demi-permanent gloss colour. It generated a wave of more than 1,000 social mentions across platforms in a single day.
Commenting on the success of the event, Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel India, stated, “L’Oréal Professionnel Hair Color Coders 2025 marks a pivotal step for the professional hairdressing industry in India. Here, we’re not just celebrating hair colour artistry; we’re reinforcing the growing demand for premium hair colour salon services and the influence professionals have in shaping hair trends. With salons evolving into destinations for personalised and elevated experiences, hair colour is now driving salon business growth like never before. At L’Oréal Professionnel, we stand for three things: Professional hairdressing; hair tech and innovation; and elevating the hair artist – this event is a testimony of just that.”
Prep before the event and beyond
In the months leading up to this significant milestone, hair colour professionals participated in four intensive masterclasses. Led by industry experts, these sessions were designed to elevate their social savviness, refine their color, cut, and style techniques, and fully equip them to demonstrate their artistry for this premier event.
“L’Oréal Professionnel Hair Color Coders was about more than setting a record; it was about elevating skill,” said Priya Kasthuri Rangan, Head of Education, L’Oréal Professionnel India. ” Education has been the backbone of the brand since its inception in India. Through this platform, we’ve allowed hairstylists not only to upskill their craft but also to showcase their hairdressing expertise.”
The day also featured an exclusive masterclass by Min Kim, L’Oréal Professionnel’s Global Color Ambassador, who demonstrated advanced face framing and placement techniques with attending hairdressers. As a participant in the record, she delivered a brown hair colour makeover for actress Kritika Kamra, live on stage.
“The L’Oréal Professionnel Hair Color Coders program in India showcased how education and creativity come together to push the boundaries of professional hairdressing,” said Min Kim.”
