Global fashion retailer H&M has expanded its footprint in India with the launch of its beauty range, marking a significant milestone as the brand completes a decade in the country. The new line, introduced under the “H&M Beauty” concept, brings more than 200 products across categories, including makeup, skincare, fragrances, and beauty accessories.
The collection features both locally produced items and select imports, catering to India’s growing demand for high-quality yet accessible beauty products. Hero offerings include the Satin Icon Lipstick, Mad for Matte Liquid Lipstick, Never Ending Lash Mascara, and multipurpose Do-it-All Stick Blush. The Eau de Parfum series, positioned as vegan and trend-driven, highlights the brand’s focus on inclusivity and sustainability.
Price points start at INR 799 for makeup and INR 1,299 for perfumes, ensuring affordability, as compared to Zara’s expensive price points. The range is designed to complement H&M’s fashion offerings, enabling customers to create complete looks that reflect individual style and personality.
According to the company, the beauty line aims to make self-expression accessible to everyone, aligning beauty with fashion in an integrated retail experience. Products will be available both in physical stores and online, expanding H&M’s lifestyle presence in India beyond clothing and home décor.
The launch follows the introduction of H&M Home in 2022, signalling the brand’s long-term strategy of evolving from a fast-fashion label to a comprehensive lifestyle destination. With this debut, H&M positions itself as a serious contender in India’s booming beauty and personal care market.
