Lifestyle entrepreneur Martha Stewart has announced the debut of her first-ever skincare line at the age of 84, following half a decade of behind-the-scenes product trials. The new brand, Elm Biosciences, is a collaboration with Dr Dhaval Bhanusali, a board-certified dermatologist, and is designed to target the visible signs of ageing using a science-driven approach.
The partnership aims to combine Stewart’s personal commitment to skincare with Dr Bhanusali’s clinical expertise. According to the brand’s launch details, the range incorporates a “dual-pathway system” intended to address both internal and external factors that contribute to skin ageing. The collection has been positioned as a streamlined, results-oriented solution for daily skincare routines, offering formulas that are backed by clinical research.
Stewart revealed that her interest in developing a skincare brand began years ago when she set out to take better care of her skin. Over time, she connected with Dr Bhanusali, and together they began an extended research and development process to create products she considered unlike anything currently available in the market. She shared that she had personally tested the formulations at every stage over the past five years and was highly satisfied with the improvements she had experienced.
In an interview with The Wall Street Journal, Stewart noted that she had been using the complete range consistently for an extended period, describing it as an integral part of her beauty regimen.
Elm Biosciences marks Stewart’s first venture into the skincare industry, expanding her already wide-ranging lifestyle brand portfolio. The products are expected to launch in September, with the brand promising a balance of scientific precision and practical application. To begin with, the brand will offer a serum and an oral supplement.
For Stewart, the project represents both a personal milestone and a professional expansion into a competitive but rapidly evolving beauty sector. For consumers, it offers the chance to experience a skincare line shaped by years of real-world use and development before reaching the shelves.
