Science-backed haircare brand 2.Oh! has introduced two striking additions to its semi-permanent hair colour range—Aquamarine and Cerulean. Tailored for Indian hair and developed in Italy, these vivid blue tones are designed to infuse the rainy season with bold self-expression and style.
Blending high-performance salon formulations with hair-loving ingredients like micro-pure pigments, Argan oil, and sunflower seed extract, the new shades deliver intense colour while caring for strands. Aquamarine promises vibrant results lasting 12–15 washes, while Cerulean offers a softer, pastel-inspired tone that fades after 5–6 washes, perfect for those who enjoy switching up their style frequently.
According to Ritu Vijayvergiya, Co-Founder of 2.Oh!, the brand aims to champion individual style while promoting hair health. She noted that the new shades offer a fun, expressive look that is also gentle and nourishing for colour-treated hair.
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Aquamarine is ideal for beginners, delivering bold colour with just a single pre-lightening session. It pairs effortlessly with light summer wardrobes and stands out when styled with metallic accessories, making it a playful pick for the monsoon.
For those inclined towards subtler, moody hues, Cerulean brings a chic grey-blue tone that offers a softer edge. Best suited for those experimenting with pastels, it works particularly well on dark hair after three to four lightening sessions. To preserve tone and reduce unwanted brassiness, the brand recommends using its anti-yellow shampoo as part of the maintenance routine.
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With these launches, 2.Oh! continues to combine scientific precision with individual preferences, delivering salon-quality, do-it-yourself hair colour solutions for modern Indian consumers seeking both versatility and hair health.
