German giant bets on premium hair care as Olaplex seeks growth revival German consumer goods company Henkel has agreed to
Henkel, a German conglomerate, has taken over ‘Not Your Mother’s’ US hair care and styling brand from private equity firm
February 17, 2022: Henkel has acquired Shiseido’s Asia-Pacific Hair Professional business including, professional brands such as Sublimic and Primience. As
Henkel has launched its first D2C concept store called the House of Schwarzkopf in Berlin. The new store will have an
Biggest beauty brands including, Henkel, L’Oréal, LVMH, Natura & Co, and Unilever are asking companies from the cosmetic sector to
Henkel’s sales have been on the downhill for four consecutive years so as a marketing measure, it is transitioning towards





