Give your clients healthy-looking hair all summer long with Schwarzkopf Professional
Summer is here! It’s time to make your clients summer-ready with a new look and offer them the best suitable hair care regime to take on the warmer, breezier and sweatier weather in style. Summer brings extra challenges like UV exposure, humidity, and occasional pool and beach damage, which makes a dedicated summer routine even more essential. For clients, building a consistent summer haircare routine is the key to keeping hair healthy, frizz-free, and stylish through the season.
Colour: Rich Chocolate Browns and Brunettes
It’s all about Rich Chocolate Browns & Brunettes this summer, with celebrities all over swooning over this luscious hair colour. Give your clients a fresh, trendy summer hair colour with IGORA Royal, a high-definition colour. Chocolate hair is best suited to summer tanned skin and goes perfectly with a wide variety of eye colour. These shades are also versatile and low-maintenance, which is ideal for clients who want a polished summer look without frequent salon visits.
Cut and Styles
The Rich Chocolate Browns & Brunettes colour is amenable to a plethora of cuts and styles, too, and for this season, it is the short feminine crop, strong fringes, asymmetrical bobs and textured layers that are the hot favourites.
While heat and humidity tend to take a toll on the texture of the hair with frizziness always being a key challenge, here’s a chance to help your clients beat the frizz with premium hair care products made from the goodness of 100% natural purified oils, Oil Ultime contains the unbeatable blend of Argan and Barbary Fig Oil. The Argan Finishing Oil formulated for medium to thick hair types and made with 100% natural, purified argan oil that hydrates and strengthens the hair, fights frizz without weighing down the hair and provides shine. Encouraging clients to incorporate oils into their pre-wash and post-styling routines can help maintain smooth, manageable strands throughout the hot months.
The Schwarzkopf Professional Osis Magic Anti Frizz Shine Serum is a wonderful product that can help your clients have luminous tresses. A combination of silicon agents and glycerine provides a smooth condition and a glossy sheen.
Osis+ Flatliner Flattening Iron Serum gives your clients long-lasting flat and shiny looking hair. It smoothens and reduces frizz on curly and wavy hair. It has 200°C heatproof ingredients, which also protects the hair against humidity. The serum has hydrolysed silk and wheat proteins to provide a smooth, silky finish. You can use it either on wet hair or dry hair.
While these are some of the best products, there’s much more you can explore to help your clients with the best hair care solutions.
The Rose Finishing Oil, a 100% natural hair oil made of Rosa Canina fruit & Rosa Damascena flower, has anti-inflammatory and antiseptic properties that soothe the scalp. This lightweight oil replenishes the suppleness of hair, leaving it silky and smooth. It can be used as a regular scalp oil, a pre-styling gel on damp hair or as a finishing serum on styled hair to enhance its shine. Advising clients to use oils selectively on the mid-lengths and ends can prevent greasy roots while keeping the hair nourished.
Building the Perfect Summer Haircare Routine
Consistency is key when it comes to maintaining hair health in hot and humid conditions. Instruct your clients to adopt a summer haircare routine that consists of:
- Moisturizing shampoos and conditioners to combat sun and humidity dryness.
- Leave-in oils and serums for frizz control and shine.
- Heat protection sprays prior to styling, as summer heat and styling devices can create serious damage.
- Regular trims to avoid split ends and make hair easy to handle.
- Incorporating occasional deep conditioning or hydrating masks once a week to replenish lost moisture and maintain hair softness.
- Encouraging clients to gently detangle hair with wide-toothed combs to minimize breakage, especially after swimming or washing.
By incorporating these steps, your clients will not only have on-trend cuts and colors, but also have healthy, well-nourished hair throughout the season. Maintaining consistency with these habits ensures that hair looks vibrant and manageable even in extreme summer conditions.
Expert Tips for Clients
- Rinse hair with cold water to seal in moisture.
- Wear a hat or scarf when outdoors to shield color and avoid fading.
- Add scalp care to their summer haircare routine to keep the scalp clean and healthy.
- Avoid overwashing hair as frequent shampooing can strip natural oils, leaving hair dry and brittle.
- Recommend hydration from within – drinking plenty of water helps maintain the hair’s natural luster and strength.
Quick At-Home Summer Haircare Hacks
Simple at-home tips can make a big difference in keeping hair healthy during summer. Advise clients to: use silk pillowcases to reduce friction while sleeping, apply lightweight leave-in conditioners before going outdoors, protect hair while swimming by tying it in a braid or bun, and use gentle microfiber towels to dry hair without frizz. Small steps like these can complement the professional products and ensure a holistic summer haircare routine.
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