Japan’s iconic beauty brand Shiseido is gearing up to commence local manufacturing in India, signalling a major shift in the country’s fast-growing premium beauty landscape. The move aligns with a broader trend of global luxury players expanding operations in India to capture a larger share of its booming beauty and personal care market, said Sanjay Sharma, Country Head, India.
A Market on the Rise
Valued at approximately $800 million in 2023, India’s luxury beauty segment is projected to reach $4 billion by 2035. Rising disposable incomes, increased digital engagement, and a young, beauty-aware consumer base are fueling this surge. With growth slowing in traditional markets like China, India has emerged as a critical growth destination for global beauty majors.
Why Local Manufacturing Matters
Until now, the brand has imported all its products into India. Local production will allow the brand to overcome high import duties, streamline logistics, and offer more competitive pricing. It also enables quicker adaptation to local preferences and innovation aligned with Indian skin tones, climates, and beauty routines.
Industry Impact and Outlook
Shiseido’s decision is expected to energize the Indian beauty ecosystem—from packaging suppliers to contract manufacturers—while intensifying competition for domestic brands. As global luxury players such as Rare Beauty, Fenty Beauty, Anomaly, H&M Beauty and Huda embrace the ‘Make in India’ strategy, the industry is set for a transformative phase where global expertise meets local creativity, shaping the next chapter of India’s beauty evolution.
