Each treatment is crafted to restore equilibrium, stimulate the scalp, and enhance overall hair vitality
The future of salons is no longer defined by results alone. It is shaped by intention, transparency, and a deeper connection to well-being. As Indian consumers become increasingly conscious of what they use, a new category of professional haircare is emerging. Introducing MY.ORGANICS, the Italian brand now making its debut in India, bringing with it a philosophy where purpose meets performance.
The Inception
Founded in 2012, backed by a family legacy in hairstyling since 1972, MY.ORGANICS was created to challenge conventional norms. At its core lies a commitment to certified organic ingredients, ensuring formulations that are both effective and respectful of the hair, the scalp, and the environment. Supported by globally recognised certifications such as ECOCERT, ICEA, AIAB, and ECOGRUPPO ITALIA, the brand offers salons a new level of trust and transparency.
Treatment led approach
MY.ORGANICS goes beyond ingredients. It introduces a treatment-led philosophy designed to elevate in-salon experiences. Central to this approach is scalp care, positioned as the foundation of healthy hair. From mineral-rich detoxifying salts and purifying hair muds to rebalancing rituals and nourishing oils like neem, each treatment is crafted to restore equilibrium, stimulate the scalp, and enhance overall hair vitality.
Importantly, these formulations are also designed to support advanced service formats such as Korean hair spa rituals and intensive scalp therapies, enabling salons to offer globally trending, high-value treatments with a natural and conscious foundation. The result is a service menu that goes beyond conventional haircare delivering deeply therapeutic, results-driven experiences.
Sustainability
Sustainability remains integral to the brand’s identity. With its I’m Green™ bio-based packaging, derived from renewable sugarcane, MY.ORGANICS reflects a commitment to reducing environmental impact an increasingly important factor for both salons and clients.
The future
Already present in over 4,000 salons across 23 countries, MY.ORGANICS arrives in India at a pivotal moment. For salons looking to evolve, it offers more than products. It offers a new language of haircare, where organic excellence, advanced treatments, and conscious beauty come together to redefine the salon experience.
