Mumbai, September 2025: KT Kids, the children’s haircare brand, has signed Kareena Kapoor Khan as its brand ambassador. The association promises to be a blockbuster collaboration, blending the glamour and credibility of one of India’s most admired icons with the playfulness of SpongeBob SquarePants in a category that is both much-needed and never before seen in India.
Why did KT Professional foray into the kids’ section?
Founder of KT Kids, Dhruv Sayani, exclusively spoke to Stylespeak about the brand’s expansion into the kids section. He said, “This foray into the kids’ section was a natural extension of that philosophy. Parents today are far more conscious—they want products that are safe, gentle, clinically tested, and yet fun and engaging for children.”
Speaking further about the market potential of this move, he explained, “This created an opportunity to fill a gap in the market where trust and quality matter the most. Of course, the challenges lie in building awareness in a segment where decision-making is extremely sensitive, but the opportunity is tremendous: we’re not just creating products, we’re creating rituals of care for the next generation.”
Kareena’s association with KT Kids
Sharing her excitement about being the face of the brand, Kareena Kapoor Khan said, “I am delighted to be associated with KT Kids, a brand that truly understands the needs of children and parents today. As a mother, I know how important, safe and effective products are for kids, and KT Kids’ haircare range delivers just that – with a fun twist that kids absolutely love, with the haircare range being age-specific for boys and girls. I am excited to be part of this journey.”
This unique partnership brings together the global charm of SpongeBob SquarePants with the influence, style, and relatability of Kareena Kapoor Khan, making KT Kids the first brand in India to combine global entertainment icons with Bollywood star power in the children’s haircare space. The campaign is designed to resonate with both parents and children, turning everyday routines into moments of joy and confidence.
