The brand introduces a new approach to colour, combining technique, individuality, and conscious beauty
India’s professional haircare space is increasingly aligning with global conversations around sustainability, individuality, and technique-driven creativity. Davines’ first-ever Discovery event in Mumbai reflects this shift, positioning the brand not just as a product player, but as part of a broader dialogue on how colour is approached within contemporary hairdressing.
Held in Mumbai at Late Checkout – an eclectic eatery in Lower Parel, the event brought together over 100 of India’s top salon owners and industry professionals, marking a focused step in Davines’ expansion in India under the leadership of Divya Kohli and Nirav Desai. At its core was the introduction of ‘Colour The Cut’, a technique that reverses the conventional process by designing the haircut before applying colour, placing structure and individuality at the centre of the final look.
The showcase was led by Adhuna Bhabani in her role as Artistic Director for Davines India, supported by Brian Suhr, International Education Manager, and Shahid Dilshad Pasha, Master Trainer Manager. Rather than presenting colour as an overlay, the session explored how cut and colour can function as a cohesive design language. Six models, each with distinct personal identities, were used to demonstrate this approach, reinforcing the idea that colour should respond to the individual rather than follow a standardised template.
What underpins this direction is Davines’ formulation philosophy. The brand’s ammonia-free colour systems, developed with natural-origin ingredients, focus on maintaining hair integrity while delivering visible results. This aligns with a growing demand from both professionals and consumers for high-performance products that do not compromise on hair health or environmental responsibility.
Beyond the technical showcase, the Discovery format created space for direct interaction. Attendees engaged with the brand through demonstrations, discussions, and product experiences, extending the value beyond a conventional presentation format. The inclusion of Comfort Zone, Davines Group’s skincare line, further positioned the event within a wider ecosystem of conscious beauty.
With a presence across 90 countries, Davines continues to expand its global footprint while maintaining a clear focus on sustainability and education. Its entry into the Indian market through formats like Discovery signals a more considered approach — one that prioritises perspective, technique, and long-term industry engagement over scale alone.
