The event captured the spirit of “Karo Dhoop Se Dosti”, to embrace the sun with confidence
As Mumbai’s heatwave gets unbearable, DR.Rashel uses this opportunity to balance skincare with the ‘The Sun & Skin Affair’.
The brand transformed a typical evening into a sun-soaked escape, bringing together over 200 creators, influencers, and beauty insiders for an invite only experience. Set against a breezy poolside backdrop, the event captured the spirit of “Karo Dhoop Se Dosti”, a campaign that reimagines our relationship with the sun and encourages us to embrace it with confidence.
The message was outright and clear ‘Skincare today is not about avoidance, but about balance. It is about protecting, repairing, and enjoying the skin you are in.’
Star power vouch for their go to summer essentials
Raveena Tandon & Avneet Kaur lit up Mumbai with DR.Rashel’s ‘The Sun & Skin Affair’. At the event, Avneet spoke about her go to summer essential, the De Tan Sunscreen, highlighting its 100 percent vegan and Made in India formulation as a key reason it fits seamlessly into her routine. Her choice reflects a growing shift among younger audiences towards skincare that is both effective and thoughtfully created.
Raveena offered a glimpse into her own summer skincare approach and appreciated the vibrant concept and energy of the event. Expressing her admiration for the brand, she shared, “I love the brand, and I will always be one of its strongest supporters.”
Highlights
The event included:
- A DIY Charm Studio: A dedicated product experience centre, and engaging games that kept the energy alive.
- Curated food and refreshing beverages: All set against a backdrop of music that brought the entire poolside experience together.
The event further strengthened DR.Rashel’s position as a brand that goes beyond products, curating experiences and making skincare a natural part of everyday lifestyle moments.
More Than Skincare DR.Rashel, The Sun & Skin Affair was more than just a showcase. It brought the brand’s summer campaign, “Karo Dhoop Se Dosti”, to life through an experience that connected creators, consumers, and the beauty community.
As co-founders Pravin Bera and Devji Hathiyani shared, “The focus was on making skincare simple, relevant, and engaging, while creating a platform for people to come together and celebrate it.”
For further information, XXXXXX
