The Italian brand brings certified organic formulations, scalp-first rituals and sustainable innovation to India’s professional salon industry
As consumer awareness around ingredient transparency, sustainability and holistic wellness continues to grow, salons are rethinking the way they approach professional haircare. Today’s clients seek products that deliver visible results while supporting long-term scalp health and conscious beauty practices.
Responding to this shift, MY.ORGANICS, the Italian professional haircare brand, makes its debut in India with a philosophy where purpose meets professional performance. Founded in 2012 and backed by a family legacy in hairstyling since 1972, the brand combines certified organic formulations with treatment-led rituals designed to elevate the salon experience.
Professional Highlights
- Certified Organic Formulations: Developed with carefully selected organic ingredients and backed by globally recognised certifications including ECOCERT, ICEA, AIAB and ECOGRUPPO ITALIA, ensuring transparency and professional performance.
- Scalp-First Philosophy: Recognising healthy hair begins with a healthy scalp, the range includes mineral-rich detoxifying salts, purifying hair muds, rebalancing rituals and nourishing botanical oils, including neem, to restore scalp equilibrium and improve hair vitality.
- Advanced Treatment Rituals: Designed to support premium salon services such as Korean Hair Spa rituals and intensive scalp therapies, helping salons introduce globally trending, high-value treatments with a natural and conscious foundation.
- Sustainable Innovation: The brand’s I’m Green™ bio-based packaging, derived from renewable sugarcane, reflects its commitment to reducing environmental impact while supporting responsible salon practices.
Already trusted by more than 4,000 salons across 23 countries, MY.ORGANICS brings a new perspective to professional haircare by combining organic excellence with advanced treatment solutions. Its wellness-led approach enables salons to move beyond conventional hair services and offer restorative experiences that address both scalp health and overall hair wellbeing.
As the Indian salon industry continues to embrace conscious beauty, MY.ORGANICS offers professionals an opportunity to expand their treatment portfolio with services that unite certified organic care, sustainability and performance. The result is a new language of professional haircare—one that delivers visible results while creating meaningful experiences for today’s increasingly mindful salon client.
For further information, visit: www.myorganics.it
